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| Don’t work hard… |
work smart! |
Outsource your administration to VES… |
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on the bigger picture! |
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(Case studies Marketing and sales)
James and Secondary research – Market Research, the Secret of Success. James is the CEO of a medium sized events company. He wants to expand his Internet 2.0 summit conference into Asia and Latin America but needs to check out the competition . He also wants to know who's sponsoring, exhibiting and speaking at the other events in case they're also interested in his show VES spent a day trawling the internet and tabulating all 50 competitive conferences in both Latin America and Asia. Our report neatly outlines who he needs to exhibit to, what he needs to charge and what topic areas, dates and geographies have already been covered. |
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What we gave him:
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Hannah and PA services - Virtual Personal Assistant Hannah is a marketing manager for a SME. She gets a lot of email responses to her marketing campaigns, but she had no assistant to help her tackle her inbox load as the company cannot afford more staff. Now a highly-trained VES secretary works alongside Hannah remotely. All marketing email campaigns go from a new email address and the VES manager answers all standard queries. When it's a new question VES will check the answer over MSN instant chat with Hannah. When they say they can't buy the product, then we add the contact details onto Hannah's list of people not to Contact. Additionally, when a new customer wants to purchase a product, the VES manager logs it into her company’s CRM system for customer services to issue an invoice. Hannah is very relieved and can focus on better marketing campaigns. She's recommended VES to her sales and customer services departments and we're starting to help them too! What we gave Hannah: |
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Marketing & Sales Support Alan has reached a new level of marketing effectiveness with one of our most exciting innovations Through our advice, Alan sends out a bulk marketing email to 5000 people. He makes it sound really personal by inviting them to reply to a simple question like ‘shall I reserve the discount for you?’. He gets an extraordinary response. But there's a few days’ worth of emails to go through saying ‘yes’ ‘no’ and ‘stop sending me emails - I’m a Urgandan elephant herder’. |
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Replies are sent to an Indian administrator, who processes, replies to and logs them in a spreadsheet without costing Alan time or money for in-house admin staff: Yes’s get sent to sales guy, with switchboard numbers if it’s not provided out of offices get re-sent a day after they return with ‘Hope your holiday was good’, ‘not my industry’, or ‘can’t make the dates’ get unsubscribed to the appropriate unsubscribe category level online (so can’t make the dates will still be sent next year). Referrals will also be sent on to the referred party and the referrer is thanked. If this is repeated with another follow up, 'leads' are emailed a different email instead. What we gave Alan: |
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